Over the years, we’ve realised that one of the biggest frustrations buyers and sellers have with the real estate industry is that they feel like they don’t have enough information.

Buyers often tell me they don’t know where a seller’s expectations sit, they don’t understand why there’s no price online, or they’re worried there might be something about the property they haven’t been told.

Sellers tell us they don’t know what buyers are really saying after inspections, whether the feedback they’re getting is genuine, or whether they’re being given enough information to make confident decisions.

To us, that’s where transparency comes in.

It’s not just about being honest. It’s about making sure everyone has the information they need to make good decisions.

Buyers deserve to know where they stand.

One of the reasons Jacob and I price almost every property is because buyers have been telling us for years that they simply want to know whether a home is within their budget.

That doesn’t mean the advertised price is the ceiling. It simply gives buyers a genuine indication of the seller’s expectations so they can decide whether they should spend their Saturday morning inspecting the property.

We’re hearing more and more buyers say the same thing:

“If there’s no price, we don’t go.”

People are busy. They don’t have time to inspect every property in Brisbane, hoping one might be somewhere near their budget.

Being transparent with price isn’t about limiting the result. It’s about inviting the right buyers through the front door.

We also believe buyers should have as much information about the property as possible before they inspect it. If we know something about the home, we’ll include it in the online advertisement or discuss it with buyers when they ask. We’d much rather answer questions up front than have buyers discover information later and lose confidence in the process.

Sellers deserve honest feedback too.

Selling your home can be emotional. After every open home it’s natural to wonder what people thought.

We don’t believe in vague comments like, “The buyers loved it.”

Instead, we tell our sellers what buyers are actually saying.

If they’re commenting on the floorplan, we’ll tell you.

If they’re comparing your property to another one they’ve inspected, we’ll tell you.

If they’re saying the price feels strong or that they absolutely love the backyard, you’ll hear that too.

The more information you have, the easier it is to make informed decisions throughout the campaign.

Communication shouldn’t be difficult.

One of the biggest complaints we hear from both buyers and sellers is that they can’t get hold of their agent.

We don’t think that should ever be the case.

If someone calls us, we’ll answer if we can. If we’re with another client, we’ll return the call as soon as we’re available.

Buying or selling a home is one of the biggest financial decisions most people will ever make. Waiting days for a phone call simply creates unnecessary stress.

We give buyers time to make good decisions.

Our campaigns are structured so buyers have time to do their homework.

Typically we’ll hold a midweek evening open home, followed by a Saturday morning inspection. If buyers need another look through the property, we’ll arrange second inspections on Sunday or Monday.

That gives them time to speak with their bank or broker, discuss the purchase with family, obtain legal advice if they need it and think carefully before submitting an offer.

Rather than asking for rushed decisions, we set a clear deadline for initial offers and encourage buyers to stay in contact with us throughout the campaign. They can call us as often as they like to discuss where things are at, ask questions or make sure they’ve put their best foot forward before offers are presented.

This creates a much calmer process for everyone involved.

Better information leads to better decisions.

By the time offers are presented, buyers know they’ve had every opportunity to ask questions, complete their due diligence and submit their strongest offer.

At the same time, our sellers understand exactly what feedback we’ve received throughout the campaign, where buyer interest has come from and why the offers are sitting where they are.

Nobody likes surprises when they’re making decisions involving hundreds of thousands, or even millions, of dollars.

Transparency doesn’t remove emotion from buying and selling property.

It simply gives everyone the information they need to move forward with confidence.

And in our experience, that’s when the very best outcomes happen.

If you want to know more, and how our strategy can get you a better price for your home, call Kath on 0458 912 906.