In real estate, there’s a common assumption that if you’re buying a property, you don’t need anyone representing you—because the agent selling the property is already there, right? But here’s the truth: as a selling agent, I work for the seller. I’m legally and ethically bound to get them the best result possible. That means when you walk through an open home, ask for a price guide, or make an offer, I’m helping you as much as I can, but I’m not working for you and that comes with a conflict.

That’s where a good buyer’s agent comes in. And honestly? If I were buying a property myself, I’d hire one.

What Does a Buyer’s Agent Do?

A buyer’s agent (also called a buyer’s advocate) works exclusively for the purchaser. Their job is to:

  • Help you define your budget, brief, and must-haves

  • Source and shortlist properties (often before they hit the public market)

  • Attend inspections, review contracts, and run due diligence

  • Represent your interests in negotiations

  • Advise on market value and bidding strategy

  • Bid on your behalf at auction or negotiate private sales

In other words, they level the playing field. You get the same level of representation and advocacy that the seller already has.

But Can’t I Just Do It Myself?

You can. Many buyers do. But the property market is competitive, fast-moving, and emotional. It’s easy to get fatigued, fall in love with the wrong property, or overpay because you’ve missed out a few times already.

A good buyer’s agent brings objectivity, strategy, and a clear head. They save you time, reduce stress, and often save you money—even after their fee, by preventing costly mistakes or overbidding in an emotional moment.

Why I Recommend Buyer’s Agents (Even Though I Represent the Seller)

You might think it’s odd for a selling agent to promote using a buyer’s agent. But I’ve seen it time and again: transactions run smoother, and buyers walk away happier, when they have expert guidance. As a sales agent, I respect the process more when I know the buyer is informed, prepared, and professionally represented.

I also know how powerful buyer advocacy can be in off-market scenarios, multiple-offer situations, or auctions where strategy makes all the difference. Some of the best results I’ve seen, for both sides, have come when a buyer had someone on their team who knew what they were doing.

It’s Not Just for the Wealthy

There’s a perception that buyer’s agents are only for luxury buyers. That’s no longer the case. Many offer tiered services, from full end-to-end buying through to auction bidding only, so you can get help at the stage that matters most.

If you’re time-poor, relocating, buying your first home, or trying to get into a tightly held suburb, talk to a few buyer’s agents. The right one will be worth their fee tenfold.

Looking to Buy in Brisbane?

If you’re thinking about buying and want to feel confident every step of the way, I’m always happy to recommend a trusted buyer’s agent who knows our local market inside and out.

Give me a call on 0458 912 906 or email me at kathchown@remax.com.au—I’m more than happy to point you in the right direction and connect you with someone who can help make your next move a smart one.

Because even though I work for the seller, I want every buyer to feel informed, empowered, and excited about their property journey.